SBU-TV

SBU-TV is committed to building trust within their immediate target audience. They are devoted to reimagining and rebuilding a digital news product that informs and engages their peers in an unbiased, truthful, and entertaining way. Through an inclusive and thorough research study, students will track audience feedback, innovatively adjust production, and present insights that could help future news leaders reengage America’s Generation Z as informed local news consumers.